Improving Data Quality by Going to the Source (with an assist from Data Governance)
Data Governance is the lifeblood of an enterprise. Why? It is mainly because a business cannot stand on its own without its patrons. These customers vary in demographics; hence, their personal information varies from one another. The quality of customer information tends to dwindle due to the number of sources where the information comes from. The more we get the information “close to the source”, the better the quality of information that we gather all-together.
In order to achieve utmost data quality, it has to start from the bottom-up. An enterprise needs to solidify and integrate this information into one silo and create processes and profiles to collect the data upstream. Effective Data Governance requires that customer information be available where need be at the most opportune time when it is needed. Data should be centralized in a way that it would be easy for the Data Stewards to look for information and make necessary changes where applicable.
We need to gain a complete and timely understanding of our customers in order to effectively gather information. We need to know which information is needed at a given time. When all the needed information has already been collected, it should be compiled and consolidated into one big effective structure that can easily be accessed by people within the organization. To reduce operational risks, and to lessen situations where customers get irate because of wrong information given to them, Data Quality should (as always) be observed. This regulating body ensures that various processes are being met in order to provide a flawless data structure.
A unified front end system must be employed by every enterprise if they want to maintain the integrity of their systems and their data. With the overwhelming amount of information from both internal and external customers, Global organizations should start to see Data Governance not only as a single entity in an enterprise but its vital importance to the welfare of the enterprise as a whole.