Data Stakeholders

Who are considered Data Stakeholders? Data Stakeholders can be individuals, groups, or departments within an organization that have direct or indirect use of the data structures.  Data Stakeholders are often comprised of people from departments such as IT, Quality Assurance, Marketing, Operations, etc.  These are generally the same set of people who gather the data, compile the data, track updates about the data and ensure that the data are compliant to the focus of the business.

An effective Data Governance team must know which Data Stakeholders to get in contact with depending on what type of data they need or are working on.  For example, if a company needs to know the current market trends and behavior, the Data Governance team should be able to identify at first brush that they need to get a hold of a representative from the Marketing department. If data about providing quality customer service is needed, then they need to get in contact with someone from the Quality Assurance department and so on and so forth.

Since this is the case, it is the responsibility of the Data Governance board to identify specific Points-of-Contact (POCs) from each of these departments for when there is a need to change and update people across the board. It is tedious to speak to everyone in the department to find the right POC, so it is extremely beneficial that an identified representative from each department be present when there is a Data Governance meeting.

Data Stakeholders can take either an active or a passive stand when it comes to these matters but it is best to get them involved in the decision-making process in some capacity.  We have to make these people understand how the business works, how the data within the business works and how it affects the department and the company as a whole if the data calls don’t go to the correct channels.

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