A Business Value-Driven Approach to Data Quality


The last session that I wanted to write about was titled, “A Business Value-Driven Approach to Data Quality” and was presented by Richard Trapp from Avaya. For those of you don’t know of Avaya (I suspect most of you do, as you probably have one of their phones sitting right next to you), they were spun off from Lucent and are now a leading business communications technology provider. Richard started the DQ program at Avaya and went about doing it in a very unique way — every effort he makes is focused on the trackable dollar value it brings back to the business.
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Data Governance and Quality Sessions from the IDQ Conference


Wednesday at the conference began the series of shorter sessions. The day kicked-off with the one-hour keynote from Elizabeth Kirscher, President of Morningstar’s Data Services Business. Her presentation, titled “When Data Quality Drives Revenue“, centered around the accomplishments of Morningstar in the data management field and the road that they took to get there. Elizabeth’s background was in sales, so when she began leading the Data Services Business she didn’t quite have the technical background that one would associate with that position. This just goes to show that many data issues reside on the business side, not in IT. In her tenure at Morningstar, where her team is seen as a profit center (lucky her!), she has gone through many regulation and standardizations as well as mergers and acquisitions. Listening to her stories about these business moves was very interesting.
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