Branding Your Program


If there is one thing that will make you stand out among all the other corporate iniatives in your organization, its branding. Its the same reason most people think of McDonalds for hamburgers, and not Applebees. McDonalds worked hard to be the first company you think of when you think hamburgers.

Likewise, you want to be one of the first programs that comes to mind when people think Data, Quality, Compliance, Data Changes, etc. To do this, you’ll need to implement some very easy techniques that businesses do all the time. Call if marketing if you will, but just internally.

A Logo
Get a logo that represents what you’ve defined Data Governance at your organization to be. It could be as simple as a clip art from Microsoft Office, or you could fire up PhotoShop and create something from scratch. Either way, get a logo for your program.

Once you’ve done that, stick it on the top left corner of everything! Put it on your PowerPoint slide template, on all of your requirements documents, memos, etc.

A Tag Line
Its also important to have a tagline so that people know immediately what your program is all about. It also helps if it ties into the logo that you’ve choose.

Here are some examples of logos and taglines to get you thinking (or you could just use these as is, I don’t mind)…

puzzle
Piecing together the data puzzle or
Governing data, one piece at a time



pipes
Governing data that flows through the pipes

lock
Putting controls around our everyday, critical data